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Manufacturing Swiss watches in La Chaux-de-Fonds since 1860, TAG Heuer Watches are masters of horology renowned for their quality, precision, and innovative spirit. The brand’s key design principles and partnerships focus on sport, lifestyle and heritage.

Brand Collections

TAG Heuer Carrera

Carrera

Discover the Carrera Collection for watches inspired by the Mexican border to border sports car racing event. Built to be resilient, each watch is powered by a range of in-house calibres, offering exceptional Swiss time-keeping precision. The collection also features a variety of functions, designs, and watch strap materials to suit you.

Explore Carrera
TAG Heuer Aquaracer

Aquaracer

Built to perform underwater, the Aquaracer Collection provides up to 300m water resistance and exceptional Swiss time-keeping precision. Crafted with scratch resistant and anti-reflective materials, these diving watches are both functional and sophisticated.

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TAG Heuet Formula 1

Formula 1

Discover the Formula 1 Collection for innovative watches worn by champion drivers around the world. Designed for exceptional performance under pressure, the Formula 1 Collection is resilient enough for the pros, but comfortable enough for everyday wear.

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TAG Heuer Monaco

Monaco

Discover the iconic square dial watches in the Monaco Collection - as worn by Steve McQueen in the classic car-racing movie Le Mans. These watches are available at a range of price points.

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TAG Heuer Autavia

Autavia

Discover the perfect fusion of AUTomotive and AVIAtion design in the classic Autavia Watches Collection, inspired by Charles-Edouard Heuer’s creation of a dashboard instrument in 1933.

Explore Autavia
TAG Heuer Limited Edition

Limited Edition

Be the proud owner of an exceptional limited edition timepiece from one of Switzerland’s greatest watch designers.

Limited Edition

Find Your Nearest Store

We have 22 stores across the UK. Choose your nearest store that showcases this collection below...



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34-35 Pride Hill, Shrewsbury
, SY1 1DP
01743 354334
Details
49 West Street, Horsham
, RH12 1PP
01403 258582
Details
63 Churchill Square, Russell Place, Brighton
East Sussex, BN1 2TB
01273 710357
Details
43 High Street, Reigate
Surrey, RH2 9AE
01737 249357
Details
16A Grand Central, Stephenson Place, Birmingham
, B2 4BF
0121 634 3229
Details
Unit 115-116, 37-38 The Gallery, Mander Centre, Wolverhampton
, WV1 3NJ
01902 382 507
Details
Unit 1 - 2a, South Street, Chesterfield
, S40 1QX
01246 222700
Details
32A The Grafton Centre, Cambridge
, CB1 1PS
01223 321456
Details
Unit 26, Cascade Shopping Centre, Portsmouth
, PO1 4RJ
02392 298 411
Details

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