Independent Family Jeweller Since 1888 Call our team on +44 (0)1562 312 224
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Founded by Moise Dreyfuss in La Chaux de Fonds, Rotary have been making distinctive Swiss watches since 1895. Each watch is fitted with a Swiss quartz movement and finished with the signature wings logo on the dial.

Brand Collections

Rotary Les Originales

Les Originales

Discover stylish Swiss watches crafted with hard-wearing sapphire glass and stainless steel, and designed with elegant embellishments.

Explore Les Originales
Rotary Timepieces


Discover a diverse selection of Swiss Made watch designs at an affordable price. From leather strap, to stainless steel bracelet, to vintage-inspired pocket watches.

Explore Timepieces
Rotary Ultra Slim

Ultra Slim

Discover the Ultra Slim collection for Swiss watches exclusively designed for men and women with smaller wrists. Case widths start at 26mm.

Explore Ultra Slim

Find Your Nearest Store

We are carefully re-opening most of our 30 stores from June 15th in a way that will keep everyone safe. Our opening hours will vary slightly whilst we get back to normal, so keep an eye on your local store below for opening hours and times, we’ll be updating these daily.

Store Brands
Click and Collect
Store Services
1 Weavers Wharf, Kidderminster
Worcestershire, DY10 1AA
01562 751675
9 Hagley Street, Cornbow Shopping Centre, Halesowen
, B63 4AJ
0121 585 5998
60 High Street, Stourbridge
, DY8 1DE
01384 395691
34-35 Pride Hill, Shrewsbury
, SY1 1DP
01743 354334
8-10 Park Street, Walsall
West Midlands, WS1 1NG
01922 624391
55 High Street, Alton
, GU34 1AB
01420 82043

Rotary Bestsellers