Diesel is a lifestyle brand established in 1978 known for its collection of jeans, clothing and accessories. Italian entrepreneur and Diesel founder, Renzo Rosso, wanted to create an innovative brand born out of creative freedom. The brand challenges traditional perceptions to create an edgy look is captured in the slogan: ‘Only the Brave. Diesel is part of the OTB Group and the ‘Only The Brave’ Foundation was set up in 2008 as a philanthropic initiative to redress inequality and improve sustainability. Take a look at our Diesel watches and jewellery today.