Each spring, Geneva transforms into the global epicentre of haute horology, and Watches and Wonders 2025 was nothing short of spectacular. From iconic maisons to independent pioneers, the industry’s most celebrated watchmakers gathered to unveil their latest creations - pushing boundaries in craftsmanship, design, and innovation.
And this year, T.H.Baker was there once again - to witness it firsthand.
Witnessing Watchmaking’s Most Prestigious Stage
Representing our team on the ground was Ellie, our in-house Marketing Executive and passionate watch enthusiast. From the moment she stepped into the Palexpo exhibition centre, she was immersed in a world where timepieces weren’t just tools but expressions of heritage, creativity, and modern mastery.
Capturing the atmosphere in real-time, Ellie explored the latest collections, attended private showings, and met with brand representatives to bring back a curated glimpse of what’s next in luxury watchmaking.
“The energy at the event was electric. It’s not just about new models - it’s about storytelling, legacy, and how every brand is evolving,” she shared.
A Glimpse Into the Event: The New Icons
From bold new silhouettes and heritage-inspired designs to innovative materials and complications, the event showcased what the future of horology truly looks like.
Bell & Ross - Watches and Wonders 2025: Celebrating 20 Years of Aviation Heritage
Famous for their aviation-inspired designs, Bell & Ross introduced the BR-03 Skeleton Models to commemorate 20 years of their iconic BR-03 series. These striking timepieces feature skeleton dials and come in three captivating versions: black ceramic, grey steel, and Lum Ceramic (which glows in the dark). Bell & Ross also unveiled the BR-05 36mm, perfect for those seeking a stylish, urban look. Available in stunning new colours like ice blue, grey, black, and mother-of-pearl, it’s a versatile option for everyday elegance.
EXPLORE BELL & ROSS COLLECTION
Oris - Watches and Wonders 2025: A New Twist on a Classic
Oris continued their legacy of innovation with a fresh take on the Big Crown Pointer Date - a true Oris classic. The brand introduced new versions featuring their in-house Calibre 403 movement in green and terracotta, alongside more accessible options with vibrant dial colours like yellow, blue, and lilac. Oris also launched a new 34mm Big Crown that offers a slightly different design, with an option that features lab-grown diamonds - a nod to the brand’s commitment to both beauty and sustainability.
Chopard - Watches and Wonders 2025: Luxury Meets Ethical Craftsmanship
Chopard, known for their stunning jewellery and high-end watches, has always been a pioneer in ethical sourcing. This year, the brand presented the Happy Sport ladies' watches - showcasing dazzling designs with ethically sourced diamonds. For men, Chopard introduced sophisticated mechanical timepieces with intricate movements and classic styling. Additionally, Chopard’s Happy Diamonds jewellery continues to mesmerise, featuring dancing diamonds entirely free between two sapphire crystals.
TAG Heuer - Watches and Wonders 2025: Innovation and Racing Legacy
TAG Heuer, renowned for their sporty timepieces, made a splash with their new Formula 1 collection. Featuring a mix of sporty style and cutting-edge technology, this collection includes watches with a special semi-transparent dial that allows light to charge the watch. TAG Heuer also revealed new versions of their TAG Heuer Carrera collection, now available in striking colours like signature blue, black opalin, teal green, and smokey red. Each piece is a perfect blend of performance and aesthetics.
Bremont - Watches and Wonders 2025: Aviation Inspiration, Refined
Bremont, the brand synonymous with aviation-inspired watches, went back to its roots this year with the Altitude collection. The Altitude MB Meteor takes a fresh approach to Bremont's iconic Martin-Baker design, now crafted in lightweight titanium and measuring 42 mm. For those seeking a more versatile piece, the Altitude 39 mm Date offers a simpler, everyday look while retaining Bremont’s signature design. The Altitude Chronograph GMT is ideal for travellers, offering dual time zone tracking for those who are always on the go.
We’ve shared an exclusive look at the event over on our Instagram channel in highlights and Vlog – including standout displays and elegant timepieces that stole the spotlight. It’s the perfect way to step behind the velvet rope and experience the magic for yourself.
From Geneva to T.H.Baker: Now Available to Enquire
The best part is that you don’t need to fly to Geneva to get your hands on these stunning new releases. T.H.Baker is proud to offer a curated selection of these brand-new timepieces, available for pre-order or to enquire about through our trusted platform.
Whether you’re looking to make a statement with a bold new addition to your collection or secure a future heirloom, these exclusive timepieces won’t be available for long.
Explore Watches and Wonders 2025 Collection at T.H.Baker
With over 130 years of heritage, T.H.Baker has remained a pillar of trust in luxury watch retail. As an official stockist of every brand we carry, we guarantee authenticity, expert guidance, and a tailored shopping experience both online and in-store.
For more insider content, be sure to check out our Instagram for behind-the-scenes moments, key feature inspiration, and first access to upcoming releases. You can also subscribe to our newsletter to receive curated updates right in your inbox.
From the pulse of Geneva to the palm of your hand - experience the next chapter of watchmaking with T.H.Baker.
EXPLORE THE WATCHES AND WONDERS 2025 COLLECTION
