Adidas is a sports-wear specialist that designs shoes, clothing, accessories and watches. The brand was established in 1849 by Adi Dassler, an avid athlete from Bavaria, Germany. Dassler’s goal was to provide athletes with the best possible equipment, an ethos that has stayed with the company. Adi Dassler won great acclaim in the 1936 Olympics when Jesse Owens won four gold medals wearing Dassler’s handcrafted track shoes. Our Adidas Watch Collection offers sleek, comfortable designs with bright fashionable colours, perfect for sports. Explore our Adidas Watch Collection today to keep time on your sports training.