Watches & Wonders 2026 is set to take place from Tuesday 14th April to Monday 20th April 2026 in Geneva, Switzerland. For watch enthusiasts across the UK and beyond, it remains the most important event in the global watch calendar.
Each year, Geneva becomes the epicentre of luxury watchmaking, as the world’s leading brands unveil their newest collections, innovations, and limited-edition timepieces. Whether you’re attending in person or following from the UK, Watches & Wonders offers an unrivalled look at the future of horology.
At T.H.Baker, we’ll be bringing UK watch enthusiasts exclusive coverage, expert insights, and the latest releases as they happen.
What is Watches & Wonders?
Watches & Wonders is the world’s premier luxury watch exhibition, hosted annually in Geneva. It brings together leading Swiss watch brands and international watchmakers to present their newest designs, technical innovations, and heritage collections.
Organised by the Watches and Wonders Geneva Foundation (WWGF), and supported by major names such as Rolex, Richemont, and Patek Philippe, the event has quickly become the most influential showcase in modern watchmaking.
Watches & Wonders 2026 Dates & Location
- Dates: 14th – 20th April 2026
- Location: Geneva, Switzerland
For UK visitors, Geneva is easily accessible via direct flights from London, Manchester, and other major airports, making it an ideal destination for a luxury watch focused city break.
Why Watches & Wonders Matters for Watch Enthusiasts
Watches & Wonders is where the year’s most important watch releases are revealed.
Key reasons to why you should follow the event:
- First look at new luxury watches 2026
- Major releases from top Swiss brands
- Insight into upcoming trends in the watch market
- Exclusive limited editions and flagship launches
During W&W26, T.H.Baker will bring these global launches directly to you, our customers, making Watches & Wonders essential viewing each year.
What to Expect at Watches & Wonders 2026
Visitors and online viewers can expect:
- Global launches from the world’s leading watch brands
- New movements, complications, and materials
- Immersive brand exhibitions and interactive displays
- Watchmaking demonstrations and expert talks
How to Follow Watches & Wonders 2026
Experience everything from home:
- Live updates from @thbakerjeweller TikTok and Instagram
- Social media highlights and video content
- T.H.Baker’s newsletter and release round-ups - Sign up here
T.H.Baker will be sharing all the key launches, trending models, and must-see pieces.
What to Do in Geneva
Beyond the exhibition, Geneva offers plenty to explore. A standout destination for watch lovers is the Patek Philippe Museum, home to one of the world’s most important collections of horology.
You can also enjoy the historic Old Town, lakeside views, and world-class dining throughout the city.
T.H.Baker at Watches & Wonders 2026
With a heritage dating back to 1888, T.H.Baker continues to bring the finest luxury watches to customers across the UK.
During Watches & Wonders 2026, we’ll be delivering:
- Key release highlights
- Expert insights on new collections
- Watch trends
- Updates on availability in the UK
Stay connected with us for everything you need to know about Watches & Wonders 2026, wherever you are.
Here are multiple ways to stay updated with T.H.Baker:
- Exclusive Event Page:
Visit our dedicated Watches & Wonders page for the latest news, new launches, and in-depth looks at the most captivating timepieces unveiled at the show. We'll be constantly updating this page, ensuring you have the freshest details at your fingertips.
- Social Media:
Follow us on social media (@thbakerjewellers) for a constant stream of exciting content, including photos, videos, and expert insights about the event.
- Tailored News with Newsletters:
Subscribe to our email newsletters to receive curated updates about Watches & Wonders delivered straight to your inbox.
- Watches and Wonders Blogs:
Stay updated with T.H.Baker’s exclusive Watches & Wonders blog for the highlights from the event.
Choose the best way to stay connected with us - whether it's through our exclusive event page, social media, or curated newsletters - and prepare to experience the brilliance of Watches & Wonders 2026 with T.H.Baker. We’re delighted to be your guide through this extraordinary event.
Make sure to bookmark our blog for easy access to expert insights, exclusive updates, and everything you need to know about the world of timepieces and fine jewellery.
Explore, discover, and be inspired - whenever and wherever you like with T.H.Baker.
