
For over five decades, Tissot has been an integral part of the cycling world, enhancing its commitment in 1995 by partnering with the UCI (International Cycling Union) as the Official Timekeeper for major cycling events.
This enduring partnership includes prestigious events such as the Tour de France, one of cycling's Grand Tours.
Since 2016, Tissot has expressed its passion for cycling through the design of watches dedicated to these events, culminating in the latest release: the PR100 Tour de France 2024 watch.
Introduction and History of the Tour de France
The Tour De France, established in 1903, is one of the most renowned and challenging cycling races globally, attracting top cyclists and cycling enthusiasts every year. Covering approximately 3,500 kilometres over 21 stages, the race tests endurance, strategy, and resilience. Tissot's association with this iconic event highlights its dedication to precision, performance, and the spirit of competition.
In 2023, Tissot unveiled the Tissot Tour de France Yellow Strap watch, marking another chapter in its dedication to cycling. The previous edition featured a similar commitment to precision and design, with the T-Race Cycling model embodying robustness and versatility. The engraved Tour de France logo on the case back added a personal touch, resonating with cycling enthusiasts who value both style and functionality in their timepieces.


Key Features of the PR100 Tour de France 2024 Watch
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- Precision and Durability
The PR100 TDF is engineered with a robust 40mm diameter case, ensuring durability and a perfect fit for any wrist. It features the G10.212 chronograph quartz movement, renowned for its precision. The watch is water-resistant up to 10 bar, making it suitable for various activities, from casual wear to intense sports. The two interchangeable straps allow for versatile styling, whether for formal occasions or sporty adventures.
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- Cycling-Inspired Design
The PR100 TDF's design pays homage to the Tour de France with several unique features. The dial's asphalt effect and cycle-shaped chronograph second hand capture the essence of the race. The official Tour de France logo engraved on the case back adds a distinctive and personal touch, making this watch a true collector's item for cycling fans.
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- A Timeless Tribute
This special edition watch is a tribute to the legendary Tour de France. The cycling-inspired design, combined with distinctive colour accents, makes the PR100 TDF a keepsake for enthusiasts. It commemorates shared moments and the enduring passion for the sport, whether experienced live or from afar.

A Story of Inspiration
Imagine the picturesque south of France on a sunny day. An ordinary man with an extraordinary dream stands by the roadside, eagerly awaiting the Tour de France peloton. With the PR100 TDF on his wrist, he feels a surge of adrenaline and mounts his bike, joining the professional cyclists. In a moment of pure inspiration, he rides alongside the pros, experiencing the thrill and spirit of the race. This campaign encapsulates the essence of the possibility of the ordinary transcending into the extraordinary.
Conclusion
The Tissot PR100 Tour de France 2024 watch is more than just a timepiece; it's a symbol of passion, precision, and performance.
Whether you're a professional cyclist or an avid fan, this watch connects you to the spirit of the Tour and the enduring legacy of cycling. Celebrate your love for the sport with a watch that embodies the thrill and excitement of the Tour De France at T.H.Baker.