
When we think of luxury jewellery, it’s easy to picture dazzling diamonds and rare gemstones with eye-watering price tags. But true luxury isn’t always about the highest cost — it’s about choosing jewellery that combines quality, beauty, and meaning, no matter your budget.
At TH Baker, we believe luxury should feel accessible. With over 130 years of experience, we’ve helped generations find jewellery that’s both stylish and investment-worthy, whether it’s a thoughtful gift or a timeless piece for yourself.
What Makes Jewellery Investment-Worthy?
Investment-worthy jewellery doesn’t necessarily mean “expensive.” Instead, it’s about lasting value. A piece worth investing in will:
- Be crafted from high-quality materials like gold, platinum, or sterling silver.
- Feature classic designs that remain stylish for years.
- Carry sentimental value, making it a piece you’ll treasure and wear often.
- Retain or grow in value thanks to its craftsmanship and materials.
Finding Luxury at Every Price Point
1. Under £200 – Affordable Everyday Luxury
You don’t need to spend thousands to own fine jewellery. Sterling silver necklaces, gemstone earrings, or delicate gold-plated pieces make wonderful investments. These are perfect for everyday wear and can be passed down as cherished keepsakes.
2. £200–£1,000 – Classic Designs That Last
At this price point, you’ll find 9ct and 18ct gold jewellery, diamond studs, and gemstone rings that feel timeless. These pieces offer durability and elegance, making them ideal for milestone gifts like birthdays or anniversaries.
3. £1,000+ – Heirloom-Worthy Jewellery
For those wanting to make a long-term investment, pieces with high-quality diamonds, sapphires, emeralds, or rubies set in gold or platinum offer lasting beauty and value. These are the kinds of designs that can be treasured now and passed on for generations.
Tips for Shopping Smart
- Think timeless: Trends come and go, but classic designs always hold their value.
- Choose quality over quantity: A few well-chosen pieces are better than a box full of fashion jewellery.
- Buy with meaning: Jewellery tied to a personal story or milestone will always feel priceless.
FAQs About Investment-Worthy Jewellery
Q: Is jewellery really a good investment?
A: Yes. Jewellery crafted from precious metals and gemstones can retain or even increase in value over time, especially if it’s well cared for. Beyond financial worth, the sentimental value of jewellery makes it priceless to the wearer and future generations.
Q: What type of jewellery holds its value best?
A: Diamond jewellery, gold, platinum, and coloured gemstones like sapphires, emeralds, and rubies are known for holding value. Timeless designs — such as solitaires, studs, and classic bands — are less likely to date, making them stronger investments.
Q: Can affordable jewellery still be considered an investment?
A: Absolutely. Jewellery doesn’t have to be costly to be meaningful. Sterling silver pieces, gemstone jewellery, and gold designs under £200 can all be treasured for years and passed down as modern heirlooms.
Q: How do I know if jewellery is good quality?
A: Look for hallmarks that indicate precious metals, check gemstone clarity and cut, and buy from trusted jewellers like TH Baker who have a long-standing reputation for quality and expertise.
Q: Should I buy jewellery for style or investment?
A: Ideally, both. Choose pieces you’ll love wearing that also have lasting materials and timeless appeal. Jewellery with personal meaning is always the most valuable, whether financially or sentimentally.
Luxury, Your Way at TH Baker
Whether you’re starting your jewellery journey with a simple silver bracelet or investing in a diamond ring, TH Baker has pieces that offer lasting value at every price point. With our expertise and trusted heritage, we’ll help you find jewellery that feels luxurious, meaningful, and made to last.
Explore our fine jewellery collection and discover your perfect investment piece today.


