Horsebit: An Iconic House Code Reimagined
Few Gucci designs are as instantly recognisable as the Horsebit. Rooted in the House's equestrian heritage, the emblem has evolved over decades to become one of Gucci's most enduring signatures across accessories, jewellery and watches. Now, Gucci unveils a new Horsebit fine jewellery and watch collection, bringing the iconic motif to life through sculptural designs and refined timepieces. The collection uses cinematic imagery and an interplay of light and shadow to create a sense of movement and intrigue.
The Story Behind the Horsebit
The Gucci Horsebit emblem first appeared in the late 1940s, when it was sketched in a Gucci artisan's notebook. By the 1950s, the motif had begun appearing across Gucci accessories and loafer collections, establishing its equestrian-inspired design as a defining House code. During the 1970s, the Horsebit expanded into bracelets and watches, while the Gucci Horsebit fine jewellery collection debuted in 2004. Today, the motif continues to evolve, balancing Gucci's heritage with contemporary design.
The New Horsebit Jewellery Collection
The latest collection offers a selection of elegant designs centred around the distinctive Horsebit motif.
Necklaces include refined chain styles alongside small and large pendant designs, with selected pieces enhanced by diamonds. Contrarié rings reinterpret the Horsebit in a more sculptural form, with yellow gold and diamond detailing adding depth and brilliance. Across the wrist, a diamond-set chain bracelet sits alongside sculptural bangles in two sizes, offering both a streamlined finish and a more embellished interpretation.
From Equestrian Icon to Timepiece
The Horsebit's evolution continues with a new Horsebit watch, distinguished by a steel chain bracelet and silver dial.
Its chain-inspired design brings the recognisable Horsebit aesthetic to the wrist, offering a sophisticated way to incorporate Gucci's equestrian influence into everyday style.
A Collection Captured in Light & Shadow
Cinematic imagery brings the new collection to life, with dramatic contrasts of light and shadow highlighting the sculptural forms and polished finishes of the Horsebit designs.
The campaign captures the collection's balance of heritage and modernity, presenting a familiar Gucci signature through a fresh contemporary lens.
Discover Horsebit at T.H. Baker
From its origins in the 1940s to its evolution across accessories, watches and fine jewellery, the Horsebit remains one of Gucci's most recognisable signatures. The latest collection offers a fresh expression of this enduring motif through sculptural jewellery, diamond detailing and refined watch design. Explore the Horsebit collection at T.H. Baker and discover a modern interpretation of Gucci's equestrian heritage
