Links of London began its British inspired jewellery, watches and accessories brand in 1990. The acquisition of Links of London by the Folli Follie Group launched the brand into the global market and in 2007 the first watch collection was released. The brand owes its popularity to its charm jewellery with intricate designs that capture British culture, celebrations, and sentimental symbols. Distinctive British flair, intricate design details, and quality sterling silver and gold vermeil makes Links of London a favourite luxury British brand.