Call our team on +44 (0)1562 312 224 Independent Family Jeweller Since 1888

Links of London began its British inspired jewellery, watches and accessories brand in 1990. The acquisition of Links of London by the Folli Follie Group launched the brand into the global market and in 2007 the first watch collection was released. The brand owes its popularity to its charm jewellery with intricate designs that capture British culture, celebrations, and sentimental symbols. Distinctive British flair, intricate design details, and quality sterling silver and gold vermeil makes Links of London a favourite luxury British brand.

Links of London

Brand Collections

Links of London Orbs


Crafted with ornamental freshwater pearls, discover beautiful sterling silver jewellery designs in the Links of London Orbs Collection.

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Links of London Ascot Collection


Be the best dressed at the races with beautifully crafted sterling silver and gold vermeil jewellery inspired by the Royal Ascot event.

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Links of London Sweetie


Personalise your jewellery with beautifully crafted sterling silver and gold vermeil bracelets and charms by Links of London.

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Links of London Wholehearted


Inspired by women with big hearts, discover beautiful heart jewellery designs crafted with sterling silver and rose gold plate, finished with delicate moonstone and pink opal stones.

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Links of London Narrative


Discover contemporary metal plaque and beaded jewellery designs crafted from sterling silver and gold vermeil. Engraving is available on selected items.

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Links of London Essentials


Discover the Essentials Collection for timeless jewellery designs crafted from sterling silver, gold vermeil, and luxurious plated silk.

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Store Availability

Links of London Bestsellers