Links of London began its British inspired jewellery, watches and accessories brand in 1990. The acquisition of Links of London by the Folli Follie Group launched the brand into the global market and in 2007 the first watch collection was released. The brand owes its popularity to its charm jewellery with intricate designs that capture British culture, celebrations, and sentimental symbols. Distinctive British flair, intricate design details, and quality sterling silver and gold vermeil makes Links of London a favourite luxury British brand.
Shop Links of London from £10.50 per month
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A handcrafted collection representing the nuanced colours and textures of the natural world
Crafted with ornamental freshwater pearls, discover beautiful sterling silver jewellery designs in the Links of London Orbs Collection.
Be the best dressed at the races with beautifully crafted sterling silver and gold vermeil jewellery inspired by the Royal Ascot event.
Personalise your jewellery with beautifully crafted sterling silver and gold vermeil bracelets and charms by Links of London.
Inspired by women with big hearts, discover beautiful heart jewellery designs crafted with sterling silver and rose gold plate, finished with delicate moonstone and pink opal stones.
Discover contemporary metal plaque and beaded jewellery designs crafted from sterling silver and gold vermeil. Engraving is available on selected items.
Discover the Essentials Collection for timeless jewellery designs crafted from sterling silver, gold vermeil, and luxurious plated silk.
We are carefully re-opening most of our 55 stores from June 15th in a way that will keep everyone safe. Our opening hours will vary slightly whilst we get back to normal, so keep an eye on your local store below for opening hours and times, we’ll be updating these daily.