Independent Family Jeweller Since 1888 Call our team on +44 (0)1562 312 224

Links of London began its British inspired jewellery, watches and accessories brand in 1990. The acquisition of Links of London by the Folli Follie Group launched the brand into the global market and in 2007 the first watch collection was released. The brand owes its popularity to its charm jewellery with intricate designs that capture British culture, celebrations, and sentimental symbols. Distinctive British flair, intricate design details, and quality sterling silver and gold vermeil makes Links of London a favourite luxury British brand.

Brand Collections

Links of London Wildlife


A handcrafted collection representing the nuanced colours and textures of the natural world

Explore Wildlife
Links of London Orbs


Crafted with ornamental freshwater pearls, discover beautiful sterling silver jewellery designs in the Links of London Orbs Collection.

Explore Orbs
Links of London Ascot Collection


Be the best dressed at the races with beautifully crafted sterling silver and gold vermeil jewellery inspired by the Royal Ascot event.

Explore Ascot
Links of London Sweetie


Personalise your jewellery with beautifully crafted sterling silver and gold vermeil bracelets and charms by Links of London.

Explore Sweetie
Links of London Wholehearted


Inspired by women with big hearts, discover beautiful heart jewellery designs crafted with sterling silver and rose gold plate, finished with delicate moonstone and pink opal stones.

Explore Wholehearted
Links of London Narrative


Discover contemporary metal plaque and beaded jewellery designs crafted from sterling silver and gold vermeil. Engraving is available on selected items.

Explore Narrative
Links of London Essentials


Discover the Essentials Collection for timeless jewellery designs crafted from sterling silver, gold vermeil, and luxurious plated silk.

Explore Essentials

Find Your Nearest Store

We have 11 stores across the UK. Choose your nearest store that showcases this collection below...

Store Brands
Click and Collect
Store Services
1 Weavers Wharf, Kidderminster
Worcestershire, DY10 1AA
01562 751675
60 High Street, Stourbridge
, DY8 1DE
01384 395691
34-35 Pride Hill, Shrewsbury
, SY1 1DP
01743 354334
8-10 Park Street, Walsall
West Midlands, WS1 1NG
01922 624391
63 Churchill Square, Russell Place, Brighton
East Sussex, BN1 2TB
01273 710357
55 High Street, Alton
, GU34 1AB
01420 82043
Telford Shopping Centre, 197 Dean Street, Telford
, TF3 4BT
01952 210078
43 High Street, Reigate
Surrey, RH2 9AE
01737 249357
Merry Hill Shopping Centre, 92 Central Way, Brierley Hill
West Midlands, DY5 1QX
01384 77215
16A Grand Central, Stephenson Place, Birmingham
, B2 4BF
0121 634 3229
Unit 115-116, 37-38 The Gallery, Mander Centre, Wolverhampton
, WV1 3NJ
01902 382 507

Links of London Bestsellers