August 1, 2016
Manchester United now on time with TAG Heuer
Manchester United has unveiled TAG Heuer as its new Official Timekeeper and Global Partner. The agreement between the luxury Swiss Avant-Garde watchmaker and the world’s most popular football club was recently celebrated in Beijing with United players Wayne Rooney, Ashley Young, Marcus Rashford, Henrikh Mkhitaryan, with support from Ji Sung Park & Denis Irwin.
The first team is currently in China for Tour 2016 presented by Aon, preparing for the season ahead. To mark their arrival in the capital, players joined Manchester United Commercial Director Jamie Reigle and Loic Biver, Head of Marketing of LVMH Watch & Jewellery Greater China, to herald a new phase in their companies’ history with this global partnership.
Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division says: “Manchester United is the most prestigious football team in the world. With Manchester United, we communicate passion, emotion, joy, dreams, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches.”
TAG Heuer’s Partnership with TAG Heuer further enhances their recent partnerships as the Official Timekeeper for the English Premier League, the German Bundesliga, the Spanish LaLiga, the American MLS (Major Soccer League), the Chinese Football Association Super League, the International Champions Cup (ICC) and the Copa America, and the Australian National Football team.
In 2016/17 the partnership will be proudly displayed on digital advertising boards at Old Trafford, as well as specially-crafted TAG Heuer timepieces being displayed around Manchester United’s stadium, including the team’s dressing room, and the club’s Aon Training Complex and its offices in Manchester, London and Hong Kong.
On the day the team were adorned in the TAG Heuer Men’s Aquaracer 300m Black Watch available online and in our Brighton, Horsham, Grand Central and Shrewsbury stores.
TAG Heuer has been a Swiss Avant-Garde watchmaker for 155 years, founded in the remote mountain village of Saint Imier in 1860, some 18 years before the formation of Newton Heath in Manchester. TAG Heuer’s unique heritage is built on pushing boundaries to overcome technological restraints and create watches with real racing spirit. The brand has distinguished the history of watchmaking, especially in the field of mechanical chronographs with unparalleled accuracy.