Learning Pandora

PANDORA’s story began in 1982 with goldsmith Per Enevoldsen and his wife Winnie, owners of a jewellery shop in Copenhagen, Denmark. It was in this setting where the very first PANDORA ring was created. This was also the place where a member of their team suggested that they move forward with this design aesthetic and start creating other pieces like it. It was the same person who also came up with the name PANDORA; a word spoken the same way in many languages across the globe.

After a few years of growing their current collection and drawing in more and more interest from their customer base. The couple decided to turn their attention to wholesaling in Thailand, along with bringing in their first in-house designer.

After many years of success, PANDORA created its first charm bracelet in 2000. Which, in turn, would soon give birth to an array of charms and beads to go along with a concept where precious moments could be recorded. It was now when things really began to take off and PANDORA began to explore a new market in the United States.

In the years that followed, PANDORA continued to make their presence known within the jewellery industry and went on to open a fully-owned manufacturing facility in Thailand back in 2005, followed by 2 more in 2008 and 2010.

Currently, PANDORA is sold in more than 90 countries on 6 continents via approximately 9,500 points of sale, including more than 1,600 concept stores. I think it’s safe to say that PANDORA is here to stay and we can’t wait to see what else they come up with next.