Introducing MeisterSinger Watches: About, History, Collections
We're introducing MeisterSinger Watches to our luxury watch repertoire. With less than 20 years in the watchmaking business, we're taking a look at how MeisterSinger's award-winning timepiece designs encourage us to slow the pace of our busy lives...
The Man Behind MeisterSinger
About Manfred Brassler
In 2001 Manfred Brassler founded the MeisterSinger watch brand in the city of Münster, Germany.
As well as building the brand, Manfred Brassler also designed the watches.
Brassler was fascinated by the concept of time always racing on, pushing forwards. It was this, coupled with the traditional German tower clocks that influenced the unique design of the MeisterSinger watch...
Signature MeisterSinger Design
Most modern luxury watch brands have a tell-tale design feature that sets them apart.
For MeisterSinger their unique design trait is the single-hand watch.
This design was inspired by the tower clocks of middle ages. Interestingly, clocks from this period only had one pointer hand to tell the time. Minute hands were not added until the 1700s.
Traditional Clock Tower in Münster
MeisterSinger watches are all about easy readability - to tell the time at a glance and not be distracted by the inessential.
These designs have won MeisterSinger a number of awards:
WatchPro's Watch of the year award in 2014 for their Neo Q design
6 times winner of the Red Dot design award
Despite triumphing minimal design, MeisterSinger also design a few watches featuring complications such as the moon phase and day date.
Key Design Features
Simple Design -
Inspired by primordial sundials and tower clocks
Mens No.01 Automatic Leather Strap Watch
Won the Red Dot Design Award 2004
Exceptional Power Reserves -
Created by twin in-line mainspring barrels
Mens Metris Automatic Fabric Strap Watch
Swiss Made Automatic Movement
Each watch comes with either a hand-wound or self-winding movement
Mens Lunascope Automatic Leather Strap Watch
Highly Domed Glass
Mens Pangaea Day Date Automatic Watch
Won Red Dot Design Award 2013
The Name and Logo
This is perhaps the hidden gem of the brand's story - the secret meaning behind the name and logo.
MeisterSinger is named after a group of civil poets and singers from the 15th and 16th century.
As for the logo, this was inspired by one particular music note:
'With only one hour hand, our watches will give you a feeling of deceleration. And that is even what the logo above the name MeisterSinger, a fermata, stands for. It's an upside down fermata - it is the pause symbol in musical notation.'
A Final Pause For Thought
MeisterSinger embraces the lifestyle of making time for yourself. The design of the watches encourage us to enjoy and appreciate the time that we have. While the well received 'Rituals of Time' campaign encourage fans to share the moments of deceleration in their busy schedules.
With the watchmaking world increasingly seeks to speed up the pace of our lives and enable us to do more in less time, with smart technology, Meistersinger's slower pace of life, uncluttered style and minimal design is a welcome change!
Discover the MeisterSinger watch collection at T. H. Baker today.
Purchase in store at Wolverhampton or reserve online today.